Although this lip gloss is available in six other shades, the News Anchor Blue shade claims to be, “One of the best kept beauty secrets you’ll love!” It goes on clear but is infused with blue microcrystals that counteract yellow in teeth to give and brighter, whiter smile. According to It Cosmetics co-founder Jamie Kern, this technology was derived from an old news anchor secret using blue eye-shadow mixed with clear gloss and worn over lipstick to produce a whiter smile on air. Numerous other cosmeceutical claims are made for this lip “butter gloss” and this column will review the ingredient listing for functionality and claims substantiation.
