One of the hottest trends in cosmetics right now is for brightening products that help “clarify” and even skin tone.” The trend even has made an appearance in the naturals market, as evidenced here by the launch of Burt’s Bees Brightening Dark Spot Corrector. According to the product label, “Infused with daisy extract, a natural skin brightening agent, this face cream is the perfect natural solution for a brighter, more luminous complexion”; and “it’s 99% natural, and contains no parabens or phthalates.” This column will review the ingredient listing for functionality and claims substantiation.
