It’s fall, so it is time for a makeup makeover, right? Urban Decay promises that its Naked Skin foundation allows the consumer to feel like they are not wearing makeup. It “blurs imperfections” for a soft-focus finish and offers “buildable” coverage. The lightweight foundation nourishes skin with lots of cosmeceutical “goodies,” something we have all come to expect—multifunctional cosmetics. This column reviews the ingredient listing for claims substantiation and functionality.
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