Numerous products for fragile, weak, fine and thinning hair have been introduced over the past few years. In this case, the claim “helps prevent hair fall” is being used instead of the drug claim “helps prevent hair loss,” thereby avoiding the over-the-counter category for hair. l”Oreal’s Triple Resist Reinforcing Shampoo claims to “nourish root to tip,” “reinforce strands by 3x” and “resist breakage” using a concentrated arginine-K complex. This column will review the ingredient listing for functionality and claims substantiation.
