Foundations, and most other categories of color cosmetics for that matter, have become multitasking products by incorporating a treatment aspect. Plumping, smoothing, lifting and especially anti-aging ingredients are almost always formulated into liquid, powder, cream and mineral makeup for both mass and prestige brands. This observation is true of L’Oréal Paris’ Visible Lift Smooth Absolute Foundation SPF 17. While the company’s claim to eliminate “10 years of aging in a single stroke” seems a little ambitious, this column will review the ingredient deck for claim support and functionality.
