There are numerous “natural” personal care products for babies and children, but CeraVe Baby Wash + Shampoo is the first cosmeceutical that I have seen in this market segment. Developed with pediatric dermatologists, this gentle, tear-free wash features a unique, patented formula containing vitamins and three essential ceramides to help maintain baby’s protective skin barrier as it gently cleanses. Other claims include non-irritating, hypoallergenic and free of gluten, sulfates, parabens, phthalates, fragrance and dyes. This column will review the ingredient listing for ingredient functionality and claims substantiation.
