Ingredient innovation drives the cosmetic industries; but what happens when truly revolutionary products fail to reach the retail market because they were unaware of the proper steps in bringing a new ingredient or technology to market?
New ingredients typically require years of research to be perfected. When searching for the next greatest innovative ingredient, many new plant species are often discovered and developed. In addition, there are more and more opportunities for ingredients to cross over from other sectors such as the food and beverage industry, as well as ingredients from the pharmaceutical sectors and over-the-counter (OTC) markets.