The unique aspect of this product is the “hydrating ribbons” of silk running through the sunscreen lotion that provide 12- hour moisturization. The other marketing claims for this product are fairly standard for a SPF 30 product – broad spectrum, UVA and UVB protection, as well as water resistance. Other…
While the benefits of minerals from the Dead Sea have long been touted, AHAVA Dead Sea Osmoter Concentrate features the company’s Osmoter technology, a complex of Dead Sea minerals claimed to activate the natural cellular process to “rehydrate, illuminate and recharge the skin.” This product is the only to contain a triple…
Numerous products for fragile, weak, fine and thinning hair have been introduced over the past few years. In this case, the claim “helps prevent hair fall” is being used instead of the drug claim “helps prevent hair loss,” thereby avoiding the over-the-counter category for hair. l”Oreal’s Triple Resist Reinforcing Shampoo…
In addition to the growing brightening/ lightening /whitening category is Yes To’s Grapefruit Dark Spot Correcting Serum. It claims to be “clinically proven to help visibly diminish the appearance of dark spots in four weeks.” The product is formulated with mulberry fruit, white tea and grapefruite extracts, reportedly to help…
