I-D Lubricants scored a knock out punch by introducing the new, action packed HERO line of glycerin and paraben free lubricants at the ANME show held inBurbank,CA, July 13-16. HERO’s bright, distinctive packaging, brilliant POP display, signage and marketing tools were the undeniable hit of the show. “I am thrilled…
Andalou Naturals made quite a splash in the natural products market with its Fruit Stem Cell Science line that includes skin, body and hair care products. The line uses a number of “eco-friendly” and “green” claims including “made naturally without sulfates, GMO, petrochemicals, phthalates, parabens, synthetic fragrance, colors or preservatives.” …
“The first antiperspirant made entirely from ingredients from nature” is a pretty strong claim for a product category that is well-established; but without comparing it to every other antiperspirant on the market, one cannot definitively say whether it is the “first” or not. This column will review the ingredient listing…
Éminence erupted onto the natural and organic market several years ago and continues to have a faithful following in spas and among estheticians. However, can the consumer rely on a serum that proposes to “turn back time?” This column will review the ingredient listing for claims substantiation and functionality. Read…
